Campaigns

The campaign system lets you send targeted marketing emails to your clients using a visual email builder.

Creating a Campaign

1. Go to Campaigns in the sidebar
2. Click New Campaign
3. Follow the 4-step wizard:

Step 1 — Campaign Details

• Name — internal name for the campaign
• Subject — email subject line (supports {{clientName}} placeholder)
• Template — choose from saved templates or start from scratch

Step 2 — Target Audience

Build your audience using the segment filter. Available filters:

Filter	Description
Gender	Male / Female / Other
Age range	Minimum and maximum age
City	Client city
Labels	Client labels (e.g., "VIP")
Last visit	Days since last appointment
Visit count	Total number of visits
Total spent	Lifetime revenue
Has email	Only clients with email
Birthdate month	Birthday in specific month
Registered after	Registration date
Service history	Clients who booked a specific service

Segments can be saved for reuse.

Step 3 — Email Builder

Build your email using drag-and-drop blocks:

Block	Description
Header	Logo + salon name with background color
Text	Rich text content with {{clientName}} and {{salonName}} placeholders
Image	Upload or link an image
Button	Call-to-action button with custom URL and colors
Divider	Horizontal line separator
Footer	Salon contact details

Emails are rendered using MJML for responsive layouts across all email clients. A plain HTML fallback is generated automatically.

Step 4 — Preview & Send

• Preview the rendered email
• See the recipient count
• Send dispatches the campaign to all matching clients via the background worker

Campaign Analytics

After sending, the campaign card shows:

• Total recipients
• Send status
• Open/click tracking (when supported by your email provider)

Email Templates

Save and reuse email designs as templates. Templates store the block structure and can be loaded in Step 1 of any new campaign.